How to Write a compelling LinkedIn Headline and Best LinkedIn Example
Do you know that there are lots of people who got employed in a firm they least expected? They just got a call for an interview, and they were engaged. With a professional LinkedIn Headline, you can land yourself a dream job without submitting your credential to any company. This article is designed to give you maximum assistance with practical steps towards writing a compelling LinkedIn Headlines.
One of the ways to distinguish yourself and make your profile appealing to recruiters is by writing a professional LinkedIn Headline. In other words, your LinkedIn headline will give you an edge over others, if you get it right. To write a compelling LinkedIn headline, you must research and learn how to go about it. Sometimes, you might need help, and that is why we have come up with the best LinkedIn examples. With this examples, you will learn how to write an attractive LinkedIn Headlines that will get you easily noticed by top companies.
What is a LinkedIn Headline?
If you have an account on this platform, you will be familiar with LinkedIn headline. It is a section at the top of your LinkedIn profile where you can describe your job or whatever you do in not more than 120 characters. This short description comes immediately after your user’s name. For instance, if your name appears in a search result, your headline comes directly below it. In short, your LinkedIn Headline is a brief description that goes with your name on the platform. Therefore, you should craft a headline that will compel recruiters or any other users to visit your profile to know more about you.
Note that it is not appropriate enough to let LinkedIn choose a Headline for you. This automatic headline may not distinguish you from other users. Therefore, you should endeavor to craft a customized headline that will attract the attention of recruiters, give your prospects, and stand you out among other users.
When you invest your time in creating a professional LinkedIn headline, you will come up with an effective headline and result-oriented headline that shows that all the time you spent on it counts. The benefits are limitless, you will get noticed by employers, increase your connection, among others. You need to be guided on how to write a compelling LinkedIn headline to achieve a great result. So, we have come up with four essential secrets that you need to know about writing a professional LinkedIn Profile.
How to Write an Effective LinkedIn Headline?
We will try to be as explanative as possible because you need to get the trick right at this stage. Once you know the secrets of writing an attractive headline, you won’t have any difficulty in writing a proper LinkedIn headline and updating it frequently to boost your professional ranking on the platform. Here are the four basic ideas that you need to know about writing a compelling LinkedIn profile.
- Use a headline that is in line with the preference of your audience
- Add your value proposition
- Make use of the language of your prospect
- Avoid hyperbole or exaggeration
- Use a headline that is in line with the preference of your audience
It is essential that you write a LinkedIn Headline that your audience will understand. For instance, you might have come across these titles if you are a staff in a sales department – BDR, SDR, client advisor, account representative. You might throw your audience into confusion with this type of title because they don’t know what it means.
When you don’t use the usual terms that your prospect understands, they will not have complete trust in you. Therefore, if you are a salesperson, act, and talk like one. You don’t need to write ‘account growth personnel.’ If you write a headline that is easily relatable, your prospect will be comfortable and confident to deal with you.
Here is an easy way out: make use of the title that your prospect is familiar with. For instance, you can use “Sales Associate” or “Sales Representative.” However, if your rank is higher than the ones mentioned earlier, you can also use “Sales Director” or “Sales Manager.” Rather than using ambiguous phrases, it is better to write in simple, everyday terms.
Here is a bonus point for you – including the word “sales” in your LinkedIn headline will make you appear quickly in search results whenever a user or prospect is looking for anyone in that field. People will be willing to click and learn more about what you are selling if they know that you are a salesperson. Also, recruiters will find it easy to locate and track you if you use the appropriate headline that makes you appear in search results. If your headline is compelling enough, they will read your profile and consequently call you for a chat or interview.
- Add Your Value Proposition
It is not enough to call yourself a sales manager. Of course, it will be annoying to recruiters. The fact that it does not shed light on your values makes it incomplete. So, it is essential that you use the subsequent part of the headlines to state your values. That is, how you will improve the life of your customers or your industry-related skills.
For instance, you can write it this way: “(Job Title) helping W do X.” Let us examine a specific example, assuming you are a mobile IT solution expert whose services is tailor towards helping IT professionals manage their infrastructure. You can put your headline this way – “sales Representative: providing support to IT professionals anytime, anywhere.
Or, you are selling an automated tracking software, your LinkedIn headline can appear like this, “Sales Associate: saving money and time of companies via automated expense reports.
However, if you are not quite sure how to go about describing your skills or values, you can borrow ideas from the value proposition of your company. Also, you can search through the customers’ testimonial of your firm and use it as a guide.
- Make Use of the Language of Your Client
You don’t have to include ambiguous words that your prospect will not understand. Even if your description is compelling, it will not make any difference if it doesn’t make sense to your prospect or recruiter. It is, therefore, essential that write in a language that your client will understand.
To give you an example of what we are trying to pass across, consider this headline of a rep: “Our superb PaaS integrates and excellent Hadoop technologies.”
This headline looks ambiguous and what it does is that it repels potential clients because they do not have the idea of what it means. It can be rewritten to make it easily understandable and compelling. Here is the revised version of the above headline – “Our software assists the developers to quickly and easily manage all their data apps.” This headline is more effective and result-oriented than the previous version. The fact that it communicates to the client in a clear language makes it better and preferable than the other one.
When you write your headlines in simple and clear terms, your prospect will be able to recognize their need for your product or services. Also, recruiters will know if your skills are the best match for the vacant position they intend to fill.
- Avoid hyperbole and exaggeration
You should avoid bragging and exaggeration as much as possible in your headline. While you might this that it is a smart way of selling yourself, it puts many clients or recruiters off. Therefore, do not be overzealous in communicating your skills or what you can offer to the company. Also, describe your product and services without any element of exaggeration or bragging. So, you may erase these adjectives and similar ones from your LinkedIn Headline:
Even if this adjective describes you precisely, you should avoid them as they will not make the recruiter or client more interested in knowing what you have on your profile. Such adjective may portray you as being arrogant.
The right way to show off what have got is by the introduction of customer’s success story in your prior experience as well as a success story. You can make use of sentences that are similar to this – ‘increased the sale of online bicycle retailer by 40 percent and reduced the support ticket of clients by 50%, on average’. This approach is more impressive and result-oriented.
Best LinkedIn Headlines Examples
As stated above, your LinkedIn headline is located under your name. It’s a tag line that describes your skills, and it can be seen easily in your profile. Your headline shows on LinkedIn newsfeed every time you comment on the platform, and you get noticed through your LinkedIn headlines. The question is, how do can you write a compelling headline that gives a lasting impression on your prospects or recruiters. We have enumerated some tips on how to write a compelling LinkedIn headline; we are moving further to give you furthers tip with examples on how you can write a headline that will leave a memorable impression on your recruiter or clients and make them willing to go through your profile.
We are going to give numerous tips with professional examples that will guide you towards crafting a simple but effective headline. Here are some tips that you need to know:
- Do not address your audience indirectly
It is essential that you address your audience directly; you need to use words that show you have what it takes to meet the needs of your prospective clients. You should be clear and precise about your service and how you intend to carry it out. If you spell this out, you will gain the confidence of your prospects. Also. You should research the keyword that is related to your field. When you add these keywords and phrases to your headline, there are high chances that your LinkedIn Profile will come up during a search either on Google or LinkedIn.
Example of LinkedIn Headline: “The time wasted over trying to use LinkedIn is Over – Get trained on the appropriate use of LinkedIn | My aim – LinkedIn Coaching and Training | Seminars | Webinars | Workshops | Tutoring across the Globe “
- State the Solution You Offer
An excellent way to write your LinkedIn headline is to share what you intend to offer your prospective clients. This way, your headline will be attractive to your prospects. Sharing how you intend to use your skill to proffer solutions to some issues in your target company is also a perfect idea. The trick here is to captivate your audience with the keyword they are looking for. Remember, however, that you should not stuff your headline with keywords as this will distort the message you are trying to pass across. For instance, my job title only depicts that I am a resume writer, and my headline is exceptional because I am informing my targeted audience what I am capable of achieving for them.
Example of LinkedIn Headline: “Professional Resume Writer creating Resumes + LinkedIn Profiles that shows you are the ideal candidate for the Job.”
- Take Advantage of LinkedIn Algorithm
One of the ways to make your headline effective is by using the LinkedIn Algorithm to your advantage. Proper utilization of LinkedIn Algorithm will help you appear in search result whenever any user is explicitly looking at the type of service you render. For instance, people like to type SEO professionals, SEO freelancer, or SEO expert when in need of SEO services. So you can make use of this knowledge in crafting a compelling headline so that your profile will appear whenever someone is looking at the type of service that you render. The headline below will appear when someone is looking for an SEO specialist.
Example of LinkedIn Profile: “SEO Specialist | SEO Pro | Digital Marketer.”
- Include your Strongest Skills
Your headline must enlist the services that your prospective clients are looking for. This way, you can quickly get them attracted to your profile. Make sure you are confident about the list of skills in your headlines. It should not be there to attract prospective clients alone; you should be able to offer those skills ideally. You should structure your headline in such a way that other LinkedIn member can easily see it. The point is that you should make your LinkedIn profile simple enough for your prospect. Make it easy to locate and understand.
Example of LinkedIn Headline: “Digital marketing | SEO | Content Creator | Social Media Management | Brand Awareness
- Adjust Your Headline regularly
It is advisable to tweak your LinkedIn headline regularly. The trick here is that you get noticed each time you make this adjustment. A message is sent to your entire network, telling them about your recent changes. This is effective to ensure that you stay in front of mind. This is an excellent opportunity to present your skills, services, and other things that you do. All you need to do is to make regular changes with keywords that people search for when they need your services or when an employer is looking for candidates with your skills set. You can go further by explaining the advantages of your services and the positive feedback you always receive after you have worked with a client.
Example of LinkedIn Headline: “Business coach for young entrepreneurs | Assist you in kick-starting your dream business that offers you freedom and satisfaction.”
- Keep the Mobile Users in Mind
It is essential that you consider mobile users when writing your LinkedIn headline. Now, how do you put them into consideration? You do this by sharing what you got immediately. The reason why you need to go straight to the point is that mobile users do not have the opportunity of seeing every bit of your headline; they only see a portion. Therefore, make them curious by sharing your result or the number of people you impact. The type of headline below will make mobile users eager to know more about you.
Example of LinkedIn Headline: “Business Happiness Coach Empowering Entrepreneur to wake up happy every day.”
- Make use of Industry Terms
One of the ways to write a catchy headline is by using terms that are commonly used in the Industry. This way, your LinkedIn headline will appear concise and straightforward. You need to understand that the attention spans of users are low, so you need to make your headline understandable by using familiar words. Most times, people do not have time to read every word, therefore make proper use of your keywords. You need to use them correctly and sparingly to achieve the maximum result. The trick here is that you should use industry-related terms that is comprehensible to everyone in your space.
Example of LinkedIn Headline: Founder of ABC computers
- Explain How You Add Value
Your headline should be able to state clearly how you will add value to your prospective client or company. This kind of headline tells recruiters or employers that you offer more than the job requirement. The message here is that you need to diversify. It gives you an edge over other users or applicant. For instance, if you are working as Human Resource personnel in your organization, you can add more value to the company by complementing your HR roles with other useful skills.
Example of LinkedIn Headline: “CHRO | Speaker | Coach | Author.”
- Make use of all Your Characters
Use all the available characters to explain clearly what you do as well as how you do it. Your headline must capture all the services you render, and every other thing that will attract the attention of your prospective client. All this information should be structured within the available character. For job seekers, let the character capture the skills and how you intend to add value to the company you intend to work.
LinkedIn Headline Example: “Social Media Marketing Strategies – Only After It Worked for Me | Author of COLOMA | Public Speaker |
- Be Simple and Compelling
No one will be interested in reading your profile if your headline is ambiguous. Be clear and do not guess at all. Let your headline be clear about the type of services you offer and who you serve. Note that everyone wants the best when searching on this platform. And, your headline tells a lot about you. An excellent way to write a clear and compelling LinkedIn headline is to state what you do and what you are bringing to the table in simple sentences. If you use this technique properly, you will experience a boost in sales as well as your career. All you need to do is to provide a clear and compelling summary of your skills and what you offer.
Example of LinkedIn Headline: Senior Communication Coach | Emotional Intelligence | Assisting High-Tech Women Representatives Become Great Communicators.”
- Let Your Personality be distinguished
Write your headline such that it makes you and your personality stand out. Your headline should give the viewer your perfect picture, and it needs to give them a positive impression about you. When applying this method rightly, prospective clients or employers that read your headline will be interested in reaching out to you. For instance, the LinkedIn headline below started with the word ‘grizzled,’ the word indicates experience and age. It tells your viewer that you have lots of experience in your field.
Example of LinkedIn Headline: Grizzled Social Media Marketing Vet and CEO at Plus One Marketing”
- Keep Your Prospects in Mind while Writing
It is good to include things that appeal to you, but you need to consider your target audience when writing your headline. This way, you will be able to address specific needs and requirements that are expected of you. When your headline is compelling enough, you will be able to connect better with people in your field, giving you the privilege to expand your professional capabilities while at the same time, your current skills.
Example of LinkedIn Headline: “Governing Board of Blockchain Industries. Interested in Growing Markets, Technologies and STOs”
- Use a Catchphrase That Shows Your Skills and Personality
Your personality and skills must reflect in your LinkedIn headline, so you need to choose your words carefully to achieve this. What attracts recruiters to your profile is your skill and personality; how they fit into the vacant role or position. Just like other social media platforms, there exist a lot of noise on LinkedIn. And, an excellent way to rise above the noise is through craft a headline that compellingly showcases your personality and skill.
Example of LinkedIn Headline: “Proactive and Versatile Financial Analyst”
- Add Your Contact Details
Some users may not see the need for adding their contact details to their LinkedIn headline. However, it is better to include your contact information because it gives prospective clients or employer the idea of where you based. The knowledge of the geographic information of the market you serve and the area where you stay will help you with external and internal SEO. Furthermore, your contact details in your headline give a prospective client or recruiter fast access to your contact information.
Example of LinkedIn Headline: “Chief Executive Officer and publicists for Entrepreneur | Personal Branding |Media Training |567-765-8765.”
- Add Several Titles in Your LinkedIn Headline
If you have more than one designation or title, endeavor to include them. Why is this important? The reason is to take advantage of the LinkedIn algorithm. It also shows that you are diversified. The advantage of a multi-title headline is that it leads to more connections and opportunities. Not only that, it increases SEO and opens more opportunities.
Example of LinkedIn Headline: CEO @ AGH Company | Forbes Contractor and Coach |Trainer | Diversity Recruiter | President @ West Line Executives “
- Write Your LinkedIn Headlines with Preference to your audience and not an Algorithm
It is not a simple assignment to balance your headline for both the user reading your headline and LinkedIn spiders that determines your ranking in search results. While some people might want to tweak their LinkedIn headline to favor LinkedIn Algorithm, it is, however, appropriate to write the headline for a person who is searching rather than writing to favor search ranking. You are going to be hired by the person and not the search engine. The long and short of this technique is that you should not prioritize the algorithm over your audience.
Example of LinkedIn Headline: Assisting Business to Convert Clicks into Customer |Director of Focus Creative Digital Marketing Company.”
- Promote Your Brand on Social Media Platform
This is another excellent way to craft a compelling LinkedIn headline. Write a concise and practical headline that will also be perfect for your social media. For instance, you can combine one or two words of your headline and add a hashtag for use on social media. You will use this to brand yourself and your work. This hashtag can be used along with all your contents on all your Social media account. You can form the hashtag – #digitalstoryteller from the LinkedIn headline given below.
Example of LinkedIn Headline: “Digital Storyteller Assisting Brands to Rise Above the Noise of the Internet to Create Simple and Engaging Contents.
- Focus on a Niche
You can make your LinkedIn headline more effective if you focus on your strength. Therefore, instead of giving a general skill or listing several services you offer, write the one that you know how to do best. Once your headline is focused on a niche, prospective clients will be confident to reach out to you based on your headline.
Example of LinkedIn Headline: “I Can Help You Locate CDL-A Drivers that Will Assist You in Loading Your Trucks”
- Strike a Balance Between Benefits and Keywords
You can approach it this way – place your relevant keywords at the start of your headline. This way, it will show up whenever a prospective client or an employer searches for your skill. Let the second part of your headline state the significant benefits of your services or what your prospects stand to gain from working with you. Your headline is crucial because it displays every time you add a comment on LinkedIn. Apart from appearing in search results, users get to see your headlines once you post comments. So, a practical approach to writing a LinkedIn headline is by starting with high-value keywords and then writing what you have to offer an organization if hired or the primary benefits of your prospects are looking for. When you follow this approach, you will attract new clients.
Example of LinkedIn Headline: “Owner of eCommerce Email Advertising Agency and Gyuto Expert – We will assist you in driving 40 percent of Revenue from Email Channel.”
- Put Down Something Witty and Clever
A smart and witty LinkedIn headline will not only attract your prospects; it will lure them to click on your profile. And, your prospective employer might decide to call you once you have what they are looking for. Apart from making it Clever and witty, let your LinkedIn profile be informative enough and include the benefits. A benefit-driven headline has a higher tendency to attract the attention of users because you have included what they are eager to know. Also. Learn to incorporate SEO into your LinkedIn headline.
Example of LinkedIn Headline: “Windless Magic is what I do, the Result of Which Your Website Starts to Appear in Search Results and Ranks High in Google.”
- Write Your Details Clearly
Many people get it wrong when it comes to writing a headline that is detailed and easy-to-understand. It is essential that write an accurate and straightforward headline that states what you do, your skills, what you are bringing to the table, and what your prospect will benefit from you. Your LinkedIn headline should address why you are passionate about your work and what you are doing differently. Your ability to write your details in a precise term will make your headline to stand out. Also note that your roles and job titles are meant for the experience section in your profile, so take them out of your headline. Instead, include your elevator pitch in your headline.
Example of LinkedIn Headline: “Business Advisor | Finance Leader | Connector to Diamond Advisors Incorporation.”
- Be Creative and Descriptive
Your ability to do things differently will pave the way for you. If you can be descriptive and creative enough in writing your LinkedIn headline, it will attract the right client or employer to your profile. So, let your headline address your client’s need directly. It is preferable to go straight to what you have to offer your prospect or potential employer. If you go by this approach, you will achieve an excellent result as people will reach out to you either make inquiries or strike a business deal with you. However, you can’t craft a catchy headline without being creative and descriptive enough with the way you present your services and skills. Therefore, ensure that you always provide a satisfactory value to your clients and let that reflect in your headline.
Example of LinkedIn Headline: “Changing The Way Start-ups Ignite, Launch, and Make Their Business Soar.”
- Let Your LinkedIn Headline Provide Answers to Your Prospects’ Question
A sure way to make your LinkedIn headline effective is to structure it in a way that will address the questions running through the mind of the audience. Once a person is scanning through your headline sights something he/she is looking for, such an individual will be more interested in your profile. The advantage of tailoring your headline in this manner is that it advances your career by providing high-quality leads through LinkedIn. A job seeker whose headline addresses the needs of specific roles is more likely to attract the attention of recruiter searching for a suitable candidate to fill a related vacancy.
Example of LinkedIn Headline: “Bringing ROI-oriented marketers together with Expert Tech and B2B companies in Canada and the Southwest.”
- List Your Job Description if it fits all Aspect of What You do
You may decide to include all your job description if it blends naturally with what you do. When you give a list of your what you do, it shows you are versatile, and you can perform well in different capacities. For example, if you are an associate professor, you could add public speaker, guest lecturer, project consultant, researcher, among others if you act in those capacities.
Example of LinkedIn Headline: “Assistant professor | Entrepreneur | Researcher | Guest Lecturer | Public Speaker | Author |Project Consultant |
- Be informed
Your headline must show that you have up-to-date information about the latest development in your chosen field.
Example of LinkedIn Headline: “Content Marketer and B2B SaaS Growth | Bridging the Digital Knowledge Gap| Event Tech and Marketing |
Questions You Must Answer Before You Publish Your LinkedIn Headline
Creating a LinkedIn headline is not a task that you should do hurriedly. You must be meticulous about everything involved in crafting a headline. The reason is that a properly written LinkedIn headline will impact on your career positively, it will boost your customer base, and increase your chances of landing your desired job if you aim at getting employed. When you weigh the numerous benefits inherent in a professionally written LinkedIn headline, you will agree with me that writing a LinkedIn headline is a serious business that should not be taken with levity.
As mention earlier, do not rush to publish your headline, first create a draft, go over this draft and amend it as much as possible. Research and go through different Headlines of professionals in your field and look for a way to write a better one. You can ask a colleague, your lecturer, or anyone that you think can offer a professional input to check and give you their suggestions. Once you have polished the rough draft, you can then publish it. When you follow this procedure, you will end up with a compelling LinkedIn headline.
Another great approach to polishing the draft of your LinkedIn Headline is to answer some questions that aim at determining if it genuinely achieves the purpose you need it to achieve in the first place. When all the questions are clear and satisfactorily answered, that shows that your headline is perfect and you can go ahead to publish. Below are a few of the questions that you need to answer:
- What will be the reaction of people when they read my headline?
- Is my headline structured to reflect my skills and personality?
- How does my LinkedIn headline blend with my brand, and does it reflect my value proposition adequately?
- Can my prospective customer gain precise knowledge of what I do when they go through my headline?
- Does my headline contain what my prospective buyers what to see?
- Will my headline appeal to a recruiter looking for a suitable candidate in my field?
- Will my profile appear in search results whenever a user searches for anything that relates to what I do?
- What makes my headline different from that of my competitors?
There are many other questions that you could ask yourself to ascertain that you have done the right thing. However, it is essential that you revise your LinkedIn profile occasionally to keep up with the latest trends in your field.
No doubt, you have gained tremendous knowledge about how to create a compelling LinkedIn headline. With these tips and examples, you will be able to craft a result-oriented headline that recruiters will not be able to overlook.
Remember, your headline must reflect your personality and must be professionally written such that your prospect will be willing to connect with you. Make sure you structure your LinkedIn headline based on the helpful tips provided in this article. Follow the ideas above and increase your connections in no distant time.